ESPN Classic / Logo Refresh + Poster + Advertising

ESPN Classic acquired the rights to legendary sports photographer, Neil Leifer’s photo library. To announce the partnership, a poster was designed which featured an extensive sampling of his historically significant images. This poster campaign was sent to ESPN’s media contacts and affiliate networks in the country who carried ESPN Classic. It also corresponded with a logo refresh, trade ads, and full-page consumer newspaper ads in New York City, and major metropolitan areas.