Bio

After receiving a degree in Communications Design from Rochester Institute of Technology, my design career started in a small advertising/design firm in Burlington, Vermont, then eventually moving to New York City, I worked at a number of prominent design firms both in free-lance and staff positions. With a number of regular clients supporting my endeavor, I started a multidisciplinary design firm, located in New York City.

Diversifying design efforts and creating change has always been in the works for me. Developing a clientele in the wine & spirits business allowed me to travel and to be involved in wine regions around the world. Packaging design, label design and marketing projects with numerous wine brands, importers and distributors evolved into developing my own winery and wine brand, Croteaux Vineyards. This allowed me to take a deep dive into the winery world including land acquisition, land preservation, vineyard planning then planting and design/marketing a new brand on the North Fork of Long Island.

With an equal dose of experience, ambition and a little bit of insanity, the Croteaux wine brand was born in 2003. The mission was to focus solely on producing Provence-style Rosé wines in the USA. Rosé and only Rosé making the winery and vineyard the only one in the country dedicated to making only Rosé. (Maybe less detail…save it for the Croteaux project page)…. Putting a dedicated team together and being the creative director, designer, producer and client all at once allowed for limitless design possibilities and marketing with no constraints.

Creating good, effective, practical and beautiful design has always been my ultimate motivator and influence, so when the time was right to sell the vineyard…. I returned to my passion….. After staying on as a consultant, I am now able to concentrate on creating … design,…. work….

Experience/Clients

Business worked in include Residential real estate projects in New York, Miami, Philadelphia including concept, naming, CGI/modeling

Design Diciplines

Branding

Art Direction

Creative /Concepting

Print Production

Web Design

Social?

Packaging Design

Management Capabilities

Client Relations

Creative/Art Direction

Project Coordination/Management

Budget Management

Print Production/ Management

Website Concept/Content

Running Teams of Designers/Producers

“Good Design is Good Business”

-Paul Rand